Advertising photography

Senso.

For Senso I chose a different approach: a dark background and light that falls only where the work happens.

The shots9 photos

About the project

Most dental photos are white and all alike. Here the light is directed: onto the faces, the hands, the instruments. The result is an almost cinematic shot that people remember.

I showed the digital work: the scanner, the screen with the smile design, the microscope. Patients learn that the practice works with precise technology before they even walk in.