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Sofia
I shoot all over Bulgaria and abroad.
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Advertising photography
BMW 420i.
Photos of a BMW 420i Gran Coupé for a sale listing, shot in September. The goal was simple: for the car to sell faster and for a better price.
About the project
A buyer of a used car looks at the photos first. If they're dark, crooked or snapped quickly on a phone, the buyer either skips the listing or comes ready to haggle the price down. If they're clear, honest and detailed, the car looks well kept and the seller looks serious.
I photographed the car in two places: against concrete, where the shape and color come out clean, and among greenery, where it looks like a car you want to drive. Then the details: the headlights, the grille, the wheels, the taillights.
Inside are the seats, the dashboard, the steering wheel, the trunk: everything a buyer wants to see before calling. The photos are carefully edited without hiding anything: that's how a listing earns trust.
The shots.
20 photos